Frictionless NOT Seamless Travel

Jaya Singh of Mondelez World Travel Retail asked “Per-passenger spend on airport retail is falling since 2012; how can we turn this around?”  Mr. Singh is also President of the Asia-Pacific Travel Retail Association. He asked this question during the April 2013 ACI-Europe Airport Retail Conference held in Helsinki. There Read More …

Perspective on Frictionless Travel-3

This is the third and final part of our series on a future perspective on frictionless travel. We explore the increasing use of AI (artificial intelligence) and its potential to disrupt the current travel model status quo. We need to now look at what change is needed and how the Read More …

Perspective on Frictionless Travel-2

This is the second part of our series on a future perspective on frictionless travel. We explore the increasing use of AI (artificial intelligence) and its potential to disrupt the current travel model status quo. We need to now look at what change is needed and how the use of Read More …

Big Data as a Customer Strategy

The aviation industry has withstood many challenges in recent decades arising from the pace and momentum of economic, technological, regulatory and Geo-political change. There is an even more daunting challenge: how to use big data as a customer strategy. What is clear is that the established model of customer engagement, Read More …

The Data Silo Challenge-1

So what is the data silo challenge? Data generated in many industries is complex and presents data challenges for companies. It has become difficult to analyze these data using traditional tools. Usually, structured data is managed through customized databases. But a vast amount of unstructured data is held in separate, Read More …

Airport Consumer Analytics

There is a lot of airport time, effort and focus on customer data acquisition for consumer analytics. As an example, the airline industry has accumulated large amounts of data as a result of running their frequent flyer programs (FFP). The airports have not. Of course, understanding the data collected is Read More …

Increasing Customer Engagement #2

This is the 2nd of a series of six articles which outlines a roadmap for companies to embrace a “Customer Engagement Model” for increasing customer engagement. Step 2: Customer Preference Generation – Segmentation Analysis Marketing involves numerous decisions concerning what products, services, and support should be offered to which customers, Read More …