Frictionless NOT Seamless Travel

Jaya Singh of Mondelez World Travel Retail asked “Per-passenger spend on airport retail is falling since 2012; how can we turn this around?”  Mr. Singh is also President of the Asia-Pacific Travel Retail Association. He asked this question during the April 2013 ACI-Europe Airport Retail Conference held in Helsinki. There Read More …

Perspective on Frictionless Travel-3

This is the third and final part of our series on a future perspective on frictionless travel. We explore the increasing use of AI (artificial intelligence) and its potential to disrupt the current travel model status quo. We need to now look at what change is needed and how the Read More …

Perspective on Frictionless Travel-2

This is the second part of our series on a future perspective on frictionless travel. We explore the increasing use of AI (artificial intelligence) and its potential to disrupt the current travel model status quo. We need to now look at what change is needed and how the use of Read More …

Perspective on Frictionless Travel-1

In this series, we present our perspective on frictionless travel. We explore the increasing use of AI (artificial intelligence) and its potential to disrupt the current travel model status quo. We start with a hi-level overview of the current travel model status. Current Travel Model Status Stakeholders include customers (aka Read More …

Frictionless Customer Experience Part 2

Reimagining the Experience. Immersive and Empowering. Travel products and services need to be aligned to the Customer Experience. They must provide a seamless, ‘frictionless’ travel experience. They must be adaptable to inputs, which are beyond the capabilities of unwanted coupons and offers. Today’s services are disjointed and interrupt driven. Used Read More …

Frictionless Customer Experience Part 1

Co-Create the Future Ask today’s traveler (or customer) about their Customer Experience (#CX). They’ll tell you that it’s not frictionless and it has to be more than a brand marketing exercise. Customer experience is totally misunderstood due to the lack of customer context. Context is not solely about the customer’s Read More …

Customer Value and Experience

Apple’s Steve Jobs clearly understood that the customer’s value of the product is embedded in the customer’s experience of the product. That is, the customer’s value and experience are inextricably intertwined. The hard part for brands/sellers to recognize and admit, is that the sole person that determines ‘value’ is the Read More …

Brand Value and Customers’ Expectations

In today’s globalized economy, competition is getting more and more aggressive. That means it becomes more difficult for products and services to differentiate themselves from other offerings than ever before. Product differences are narrowing ever faster and many companies try to win the customer’s attention with price reductions. As a Read More …

Extra Charges Damage Brands

We see headlines such as “Buyers see airline pricing biggest concern for 2015” and as highlighted in The New Yorker: “Why Airlines Want To Make You Suffer”. Consumers increasingly feel that they are getting less for their money, which means for an airline, it’s more difficult to generate increased revenues. Read More …