The list of publishing sites that ban ad blockers continues to grow. The latest appears to be Forbes. Although they are certainly not alone, Forbes now displays the following notice to those of us who use an ad-block tool: The trend to ad blockers appears to have gathered more traction Read More …
We have been assisting tech start-up clients with their product launch strategy. They are developing and plan to launch a customer-centric product (service). In the past, investors have shown an interest in these types of start-ups. This has been amply demonstrated by IPO’s of Facebook, Twitter and the like. It’s Read More …
If I ran the business. For years, we have conducted workshops for clients. We help them try to understand how to connect with customers. This is no mean feat. Many businesses do not know what their core competencies are. Without this knowledge, they are hard pressed creating products that encompass Read More …
Apple’s Steve Jobs clearly understood that the customer’s value of the product is embedded in the customer’s experience of the product. That is, the customer’s value and experience are inextricably intertwined. The hard part for brands/sellers to recognize and admit, is that the sole person that determines ‘value’ is the Read More …
The problem many businesses have in terms of innovation is knowing where to start. The best way is often starting fresh and that requires a complete analysis of the company’s strategic advantage, if one exists at all. This is not to say it should take a long time. In a Read More …
Trend: Evolution of Eco-systems According to Wharton management professor Harbir Singh, “most businesses today understand that they need to exist in an ‘eco-system’ that includes other companies, some of their competitors.” What we see developing is a “Plug and Play” eco-system framework that enables delivery of services to support consumers’ Read More …
Trend: Mobile Customer Engagement For those businesses that have not been able to gather customer data, the way forward will depend critically on the mobile platform. Today’s customer is mobile and always-connected and as a result don’t want a “one size fits all” engagement with the business. Mobile customer engagement Read More …
Trend: Trust Hand-in-hand with privacy is the matter of trust. Without a clear, unequivocal position on the former, the latter is not possible. Trust, at its heart, is about transparency. Globally, trust in business to do what is right is at 50%, while trust in business leaders to tell the Read More …
Trend: Privacy The exponential growth of customer data has reached a new level. But customers are starting to question what data businesses have on them and what it is being used for. They will soon start to demand access to and control of their own data. The current business-centric data Read More …
Trend: Big Data We are now in the era of ‘Big Data. As businesses clamour for more information about their customers, a crisis will occur when the resultant data develops into what is called ‘Big Data’. Big data is the term used for data so large and complex, that it becomes difficult Read More …
