Creating Strategic Advantage
Change is continual, thus nothing is sacred. Change is accepted as the rule rather than the exception.
Jack Welch, former CEO
General Electric
 
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Video of our Workshop D presentation at TFWA Asia Pacific and GATE ONE2ONE 11 May 2009 at Singapore's Suntec Centre

We presented at the AirRail Confernece in Edinburgh in March 2010 at the Hilton Edinburgh Hotel

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our experience
our approach
our assignments
Blackstone Gates, as an international management advisor, is recognized for creating strategic advantage for their clients.

Creating Strategic Advantage is critical in today's world markets. If the focus is solely on competitive advantage, seven other critical areas that impact a business are excluded from any analysis.

Founded in 1998, we crafted a phrase, "The One Square Foot Enterprise" to illustrate the concept of creating a simple, unique and powerful customer experience through tactical deployment of technology: airline self-service kiosks. A whole industry was transformed as a result.

Our engagements continue to assist business transform their processes, while focusing on bottom-line results.
Customer centric business models
Creating strategic advantage
Social media for client dialogue
Value-focused client engagement
We draw deeply on our consultants and associates wide range of customer, business and technology expertise.

We have developed a in-depth appreciation of key customer issues in business planning, creating, selling and supporting products and services, as well as the current obstacles to effective use of technology to create strategic advantage.

One of the major problems faced by clients, is that need to make or increase their revenues in the target market. They typically have sales or marketing groups ill-equipped to address customer needs, specifically how to appropriately position their products and/or services.

Our continuing client relationships are built on the foundations of:
Long-term client knowledge
In-depth research on trends
Proactive executive engagement
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Our assignments have been in aviation (airlines and airports), retail, marketing & business services, telecoms, manufacturing and product distribution sectors.

We focus on 'Connecting Customers', working with clients to develop in-depth knowledge of their customers using segmentation and data analysis; essentially creating a single customer view - a 'DNA' footprint.

Some of our projects include:
Customer Experience: Social media strategies, Customer Managed Relationships (not CRM), B2Me, FFP, Retail, Social Media Marketing, Customer Segmentation ...

Airports: Business Process Change, Increasing Airport Customer Retail Spending, IT&T Commercialization ...

Telecoms: Secure Message Broker, Business Strategy, Product 'Customerization' ...

Airlines: AIRS; Network Cost Reduction; Preferred Customer Services ...

about our projects

 
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