Blackstone Gates Services

Creating Strategic Advantage

"... changes are different this time; they are discontinuous and not part of a pattern ... little changes can in fact make the biggest differences."

Charles Handy
Author

Strategic Advantage

Increasing Sales

Connect Customers!

Michael Porter's book on Competitive Strategy said that a business has one of three strategies that can be followed for success.

     1. Overall Cost Leadership
     2. Differentiation
     3. Focus

Add Porter's five industry forces and you have today's changing world:

Threat of new competitor entry

Competition among businesses

Customer power

Supplier power

Substitute products

Insight = Knowledge + Imagination. We take a different approach to strategic insight and offer creative instinct to help position your business in the emerging future.

NOW - Add the new dimension of social media and the dynamics of the customer engagement and dialogue changes forever.

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Companies need a focused sales and marketing effort to increase their sales. Lack of growth usually indicates that there few sales processes to attract or find prospects and there are limited marketing initiatives. They find it difficult to grow their business beyond their current revenue level due to lack of appropriate sales processes or resources.

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Creating Value Propositions

When was the last time you evaluated the impact of your UVP (Unique Value Proposition) Most likely needs a total re-think and re-crafting for your customers. In most cases, the value is in the difference, not in uniqueness and delivery and service are the most likely focal points. The Board now expect management to expound on their Unique Value Proposition.

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All customers matter! And all businesses need customers; yet most have no clear strategy to understand or to engage in a relationship that meets their customers needs. Businesses need to "Connect".

Five critical "To Do's" critical to successfully communicate with your customers:

Identify, attract and retain

Develop insights into need

Provide 'value' services

'Marketing with Memory'

Service-first attitude

Blackstone Gates' programs engage your customers enabling insight as you "win through customer knowledge". CRM hasn't worked; turn customer knowledge into customer insight.

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