The Future of Customer Loyalty (Part 2)

Guest Contributor: Peter Wray Customers are increasingly expecting: Convenience of customer choice of channel Targeted communication and often in real time Recognition of high spending or high potential spend Fast efficient service levels with no excuses service levels and a rapid shift to adapt to fast changing consumer trends being Read More …

Customer Insight

As competition and customer fragmentation intensifies, companies are beginning to examine how to leverage information as a strategic marketing tool. The effect of this increasing focus on customer insight is to rebalance marketing investment away from exclusive above-the-line investment in brand and advertising to include a greater role for direct-to-consumer Read More …