Increasing Customer Engagement #2

This is the 2nd of a series of six articles which outlines a roadmap for companies to embrace a “Customer Engagement Model” for increasing customer engagement. Step 2: Customer Preference Generation – Segmentation Analysis Marketing involves numerous decisions concerning what products, services, and support should be offered to which customers, Read More …

The Future of Customer Loyalty (Part 2)

Guest Contributor: Peter Wray Customers are increasingly expecting: Convenience of customer choice of channel Targeted communication and often in real time Recognition of high spending or high potential spend Fast efficient service levels with no excuses service levels and a rapid shift to adapt to fast changing consumer trends being Read More …