Customer Value and Experience

Apple’s Steve Jobs clearly understood that the customer’s value of the product is embedded in the customer’s experience of the product. That is, the customer’s value and experience are inextricably intertwined. The hard part for brands/sellers to recognize and admit, is that the sole person that determines ‘value’ is the Read More …

Customer Engagement at Airports

Customer engagement at airports is taking off! The world’s airports are increasingly turning to intelligent technologies such as mobile apps and geo-location services, to help improve their customer experience. Creating these capabilities to “engage connected customers” is the number one priority for the majority of the world’s leading airports and Read More …

Mobile Customer Loyalty

Here’s an excerpt from an article “Why Mobile Loyalty is ‘Do-or-Die’ at the Airport”, published in The Wise Marketer. Consumers, who are increasingly mobile and always connected, have a tendency to behave in a different manner when it comes to loyalty programmes. Today, a major opportunity for loyalty programmes is Read More …

Our Top 5 Business Trends: #4 Mobile Customer Engagement

Trend: Mobile Customer Engagement For those businesses that have not been able to gather customer data, the way forward will depend critically on the mobile platform. Today’s customer is mobile and always-connected and as a result don’t want a “one size fits all” engagement with the business. Mobile customer engagement Read More …