Connecting or Engaging?

Connecting or Engaging, Where’s The Dialogue? We have been watching the discussion on ‘connected’ travellers, which has the premise that if you’re connected, then you’re available for marketing messages. Much of this discussion is led by ‘social media advocates’. But having worked in the various industries for over 30 years, Read More …

Increasing Customer Engagement #4

This is the 4th of a series of six articles which outlines a roadmap for companies to embrace a “Customer Engagement Model” for increasing customer engagement. Step 4: Customer Offer 2-Way Dialogue Transforming the way and means of communicating with a customer has changed. Today, customers choose to receive continuous Read More …

Roadmap to Commercial Retail Success

We have been working with companies, many of which are airports. We have asked airports “what they should they do to enhance their customers’ experience, thereby increasing their airport retail spend”? The answer in most cases is for them to embrace a “Customer Engagement Model” with a view to ‘Win Read More …