Time to Rethink those Airport Loyalty Strategies

Here’s an excerpt from our article “Time to Rethink those Airport Loyalty Strategies”, published in The Wise Marketer. “Customer loyalty or rewards programs are evolving at a very fast pace. The era and impact of the ‘Frequent Flyer Program’ model and the inexorable shift of the majority of consumers to more Read More …

The Future of Customer Loyalty (Part 3)

Guest Contributor: Peter Wray Why does loyalty still matter? I think the answer to this question and the key to the future is that we are dealing with increasing customer expectations at a time of intense competition in retailing globally. Not all customers will have the same value to retailers Read More …