The Future of Customer Loyalty (Part 3)

Guest Contributor: Peter Wray Why does loyalty still matter? I think the answer to this question and the key to the future is that we are dealing with increasing customer expectations at a time of intense competition in retailing globally. Not all customers will have the same value to retailers Read More …

CODB: The New CRM

Companies have spent a lot of time, effort and money on the development of their CRM (Customer Relationship Management) systems. The objective was to create an information database )which stores customer personal data and any available interactions and/or purchases. The CRM data captured is then used for merchandising and promotional Read More …